National Marketing Campaign
$100,000 marketing and publicity budget w/ multiple interactive websites
- National book tour, radio interviews and television appearances
- Robust online effort
- Extensive social media outreach campaign
- Author appearances
- Promotions on author website - www.ryandleaf.com
- Digital marketing and print advertising campaign
- Newspaper coverage in sports and book review sections
- Features and reviews in sports and general interest magazines
- Cover of Publishers Weekly